New Murabba / PIF
AI-powered marketing workflow automation for Riyadh's landmark mega-city development, backed by Saudi Arabia's Public Investment Fund. Deployed on sovereign cloud infrastructure in the Kingdom with full Saudi regulatory compliance across PDPL, NCA, and NDMO frameworks.
The Challenge
New Murabba required a marketing technology platform capable of operating at the scale of a $50bn mega-city development while remaining fully compliant with Saudi Arabia's evolving AI and data sovereignty regulations. Generic cloud platforms could not meet the PDPL, NCA, and NDMO requirements, and manual workflows were a bottleneck to campaign velocity.
Our Approach
Bayseian designed and deployed a multi-agent AI platform on Google Cloud's sovereign Saudi infrastructure (me-central2 region). The system spans content generation, campaign orchestration, brand compliance enforcement, audience intelligence, and performance analytics. Each agent operates independently within a governed workflow, enabling parallel execution at enterprise scale.
Outcome
A production-grade AI platform now powers the full marketing operations for one of the most high-profile real estate developments in the Middle East, with measurable increases in content velocity and significant reduction in manual workflow overhead.
Highlights
- Enterprise-scale, live production engagement
- Deployed on sovereign Saudi cloud infrastructure
- Full Saudi regulatory compliance: PDPL, NCA, NDMO
- Bayseian's largest single engagement
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